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Diego Ferreirados Santos
Concept ProjectYouTube branding

LumaYouTube Identity

A coherent identity for an editorial science and culture channel: banner, thumbnail system, watermark, typography and colour rules.

Luma channel identity board with a large cobalt wordmark, a mountain thumbnail titled Beyond the Ordinary and small watermark applications.
AI-generated concept image

Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.

Intended audience

Curious viewers browsing long-form science and culture videos, where a thumbnail has seconds to earn a click.

Creative objective

Make every touchpoint instantly recognisable as one channel while keeping thumbnails readable at small sizes.

Visual direction

Cobalt blue, ivory and acid yellow; a precise LUMA wordmark with an orbital symbol; cinematic mountain imagery set against bold title type in an intentionally asymmetric layout.

What the supplied preview demonstrates

One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.

They do not show completed animation, working software or editable production files.

Luma channel identity board with a large cobalt wordmark, a mountain thumbnail titled Beyond the Ordinary and small watermark applications.Animated concept preview
A short camera-move loop over the concept still — not a finished film.

Proposed full production scope

Deliverables a real production of this concept would include.

  • Channel banner
  • 3 thumbnail templates
  • Watermark
  • 5-second animated ident

Production approach

Construct the logo as clean vectors, build thumbnail templates around a readability grid, and export every layout inside platform-safe areas.

Suggested Production Stack

  • Illustrator
  • Photoshop
  • After Effects

Tools proposed for producing the real deliverables. Their use is not claimed by the preview.

Branding & Editorial

Typography, palette & applications

A system that stays recognisable from the smallest application to the largest.

  1. Typography

    A clear typographic hierarchy with a distinctive display voice.

  2. Palette

    A restrained set of colours with defined roles.

  3. Applications

    Rules that carry the identity across print, screen and motion.

Detail views

Crops taken directly from the concept still.

  • Detail crop 1 of the Luma concept
  • Detail crop 2 of the Luma concept
  • Detail crop 3 of the Luma concept

Palette sampled from the concept

  • #0D2C62
  • #F6F1E5
  • #4F6A93
  • #B9BABC
  • #DAD06E

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