Concept ProjectSocial media & advertising

VeloSocial Launch Campaign

A launch campaign for an urban bicycle with coordinated feed graphics, story layouts and short vertical ads.

Velo campaign poster with the headline Move Your City, a rider on a silver bicycle and a vertical reel frame beside it. — AI-generated concept image

Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.

Intended audience

City riders scrolling social feeds, reached through feed posts, stories and short vertical video.

Creative objective

Keep the product silhouette and the MOVE YOUR CITY message clear across every crop and platform.

Visual direction

Bold vermilion and warm white with black condensed type; a silver bicycle shot with a strong, sporty crop and a matching vertical reel keyframe.

What the supplied preview demonstrates

One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.

They do not show completed animation, working software or editable production files.

Proposed full production scope

Deliverables a real production of this concept would include.

3 feed posts
3 stories
15-second reel with 3 opening hooks

Production approach

Mask the product cleanly, plan platform-safe compositions, and cut the reel to rhythm with readable captions.

Suggested Production Stack

Photoshop
Illustrator
Premiere Pro
After Effects

Tools proposed for producing the real deliverables. Their use is not claimed by the preview.

Photo & Image

Compositing breakdown

How a final image of this kind is built and protected, layer by layer.

Base plate & perspective
Lock the background, horizon and perspective before anything is placed on top.
Subject separation
Clean masks and edges so the subject sits naturally in light and space.
Light & colour
Match light direction, shadow density and colour across every element.
Type & safe areas
Reserve clear space for headlines and plan crops for every format.