NouriPackaging System
A botanical tea packaging family with consistent labels, print layouts and product visuals.
Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.
Intended audience
Tea shoppers choosing on the shelf and online, where each flavour must be distinct yet clearly one brand.
Creative objective
Create a flexible system that scales across flavours without losing elegance or legibility.
Visual direction
Burgundy, butter yellow and forest green cartons and tins with delicate botanical illustration and refined NOURI lettering.
What the supplied preview demonstrates
One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.
They do not show completed animation, working software or editable production files.
Animated concept previewProposed full production scope
Deliverables a real production of this concept would include.
- 3 packaging variants
- Print dieline
- Product mockups
Production approach
Check legibility, bleed and printer specifications before any file goes to production.
Suggested Production Stack
- Illustrator
- Photoshop
- InDesign
Tools proposed for producing the real deliverables. Their use is not claimed by the preview.
Branding & Editorial
Typography, palette & applications
A system that stays recognisable from the smallest application to the largest.
Typography
A clear typographic hierarchy with a distinctive display voice.
Palette
A restrained set of colours with defined roles.
Applications
Rules that carry the identity across print, screen and motion.
Detail views
Crops taken directly from the concept still.
Palette sampled from the concept
- #2E1F16
- #75543B
- #DBBD8F
- #BD9D71
- #A07D4F
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