EvergreenNonprofit Campaign
A nonprofit campaign with a visual identity, donation-page design and social storytelling assets.
Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.
Intended audience
Supporters of environmental causes deciding whether to give.
Creative objective
Inspire action with a clear call to action and only substantiated impact claims.
Visual direction
An aerial rainforest river through an emerald canopy, bright lime headline type and a quiet cream text panel.
What the supplied preview demonstrates
One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.
They do not show completed animation, working software or editable production files.
Animated concept previewProposed full production scope
Deliverables a real production of this concept would include.
- Campaign identity
- Donation-page design
- 5 social assets
Production approach
Keep calls to action clear and make sure every impact claim can be substantiated.
Suggested Production Stack
- Illustrator
- Photoshop
- Figma
- Premiere Pro
Tools proposed for producing the real deliverables. Their use is not claimed by the preview.
Branding & Editorial
Typography, palette & applications
A system that stays recognisable from the smallest application to the largest.
Typography
A clear typographic hierarchy with a distinctive display voice.
Palette
A restrained set of colours with defined roles.
Applications
Rules that carry the identity across print, screen and motion.
Detail views
Crops taken directly from the concept still.
Palette sampled from the concept
- #102110
- #41542D
- #798F7F
- #CDCEC5
- #CDEE66
Related projects
Food photography & local marketing
Kanso — Restaurant Campaign
- Photo & Image
- Video & Film
- Branding & Editorial
- AI Visuals
