Creative process
Five stages, no surprises
A dependable structure that keeps creative work moving and keeps everyone aligned on what comes next.
Understand the brief
Clarify the audience, references, deliverables, platform and constraints. Agree on what success looks like.
Why it matters
Clear goals before any pixel moves, so the work answers the right question.
Includes
- Audience
- References
- Deliverables
- Platform
- Constraints
Seen in Meridian — Information Design
- Audience
- References
- Deliverables
- Platform
- Constraints
Establish visual direction
Build a moodboard and test composition, typography, colour and sample frames before full production.
Why it matters
See the look early, when changes are quick and inexpensive.
Includes
- Moodboard
- Composition
- Typography
- Colour
- Sample frames
Seen in Morrow — Fashion Lookbook
Produce
Editing, generation, compositing, animation or rendering — whatever the brief needs, built on the agreed direction.
Why it matters
The approved direction, executed with precision.
Includes
- Editing
- Generation
- Compositing
- Animation
- Rendering
Seen in Aera — Product Visualization
Refine
Review visual consistency, pacing and readability, and incorporate feedback in structured rounds.
Why it matters
Consistency and polish, with feedback folded in at the right moments.
Includes
- Consistency
- Pacing
- Readability
- Feedback
Seen in Morrow — Fashion Lookbook
Deliver
Prepare the right formats, dimensions and versions, delivered in clearly organised files.
Why it matters
Files that are ready to use the moment they arrive.
Includes
- Formats
- Dimensions
- Versions
- Organised files
Seen in Kanso — Restaurant Campaign
