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Diego Ferreirados Santos
Concept ProjectEvents & conference graphics

SignalEvent Identity

A design and technology conference identity across posters, badges, stage visuals and a motion opener.

Signal conference identity with black and ultramarine posters, a lime sound-wave symbol, a badge and a printed programme.
AI-generated concept image

Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.

Intended audience

Conference attendees navigating a venue and following a programme.

Creative objective

Create a bold system that reads at distance and adapts from print to stage.

Visual direction

Black and ultramarine posters with precise white type and a lime sound-wave symbol, extended to a lanyard badge and folded programme.

What the supplied preview demonstrates

One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.

They do not show completed animation, working software or editable production files.

Signal conference identity with black and ultramarine posters, a lime sound-wave symbol, a badge and a printed programme.Animated concept preview
A short camera-move loop over the concept still — not a finished film.

Proposed full production scope

Deliverables a real production of this concept would include.

  • Event poster
  • Badge
  • Programme
  • 8-second stage opener

Production approach

Test legibility at distance and prepare print-safe exports for every format.

Suggested Production Stack

  • Illustrator
  • InDesign
  • After Effects

Tools proposed for producing the real deliverables. Their use is not claimed by the preview.

Branding & Editorial

Typography, palette & applications

A system that stays recognisable from the smallest application to the largest.

  1. Typography

    A clear typographic hierarchy with a distinctive display voice.

  2. Palette

    A restrained set of colours with defined roles.

  3. Applications

    Rules that carry the identity across print, screen and motion.

Detail views

Crops taken directly from the concept still.

  • Detail crop 1 of the Signal concept
  • Detail crop 2 of the Signal concept
  • Detail crop 3 of the Signal concept

Palette sampled from the concept

  • #0C0D0E
  • #272B39
  • #0828E5
  • #556E29
  • #A5AEDE