Concept ProjectFood photography & local marketing

KansoRestaurant Campaign

A Japanese restaurant campaign with a menu, food imagery, promotional graphics and a short reel.

Self-initiated concept. The visuals are AI-generated art-direction concepts, not completed client work.

Intended audience

Local diners deciding where to eat, often from a single image.

Creative objective

Make the food the hero and keep the brand calm, warm and consistent across print and social.

Visual direction

A ceramic bowl of ramen with visible steam on dark wood under a warm spotlight, with burgundy and ivory KANSO lettering.

What the supplied preview demonstrates

One AI-generated art-direction still and a short animated preview that moves a camera across that still. Together they show composition, palette, typography and mood.

They do not show completed animation, working software or editable production files.

Proposed full production scope

Deliverables a real production of this concept would include.

Campaign poster
2-page menu
15-second promotional reel

Production approach

Check menu legibility and keep colour, light and type consistent across the campaign.

Suggested Production Stack

Photoshop
Illustrator
Premiere Pro

Tools proposed for producing the real deliverables. Their use is not claimed by the preview.

Photo & Image

Compositing breakdown

How a final image of this kind is built and protected, layer by layer.

Base plate & perspective
Lock the background, horizon and perspective before anything is placed on top.
Subject separation
Clean masks and edges so the subject sits naturally in light and space.
Light & colour
Match light direction, shadow density and colour across every element.
Type & safe areas
Reserve clear space for headlines and plan crops for every format.